Know what your competitors changed before your CEO asks.

Set up in minutes. First signals the same day.

1. 1

   Name your competitors

   Pick from the companies in your market, or add your own. A trial tracks 3.

   MMonday.commonday.comchosen

   AAsanaasana.comchosen

   CClickUpclickup.comchosen

   NNotionnotion.sonot chosen

   3 of 3 chosen

2. 2

   Scout watches 1,500+ sources

   Each move is caught, scored and put in context. First signals land the same day.

   291 signals, 190 strong

   3 rivals, the 14 days to 18 Oct

   • MMonday.com172 · 112 strong
   • AAsana104 · 66 strong
   • CClickUp15 · 12 strong

   StrongEverything else

3. 3

   Your briefing lands weekly

   By 9am on the morning you choose, from your first full week. Ready to forward.

   InboxMon 12 Oct

   OpsControl Briefings07:46

   Your competitive intelligence briefing. W/c 12 October 2026

   Airtable, Jira and Monday.com all rewrote their homepage AI language on Oct. 12, turning “agents” from feature copy into the visible category frame for work management.

Step 2 is our example company, Smartsheet, tracking Monday.com, Asana and ClickUp the way a trial does. Step 3 is its briefing for the week of 12 Oct.

One question each, answered with evidence.

Scout sees the move. Vector shows where it leaves you. Sentinel tells you what to do about it, then keeps score of whether it worked.

ScoutEarly warning · in every plan

What did they just change?

Every move a competitor makes in public, caught the day it happens and scored by how much it matters to you.

Every move, the day it happens

Pricing, hiring, launches, funding and messaging, from 1,500+ public sources.

Pricing diffs

Exactly what changed on a rival’s pricing page, and by how much.

The weekly briefing

The week’s moves and what to watch next, in your inbox by 9am.

See all 9 Scout features

Scored for you

Each move ranked by how much it matters to you, so the few that count come first.

Evidence on every signal

The source, the timestamp and the exact change behind it.

No false alarms

Confirmed across sources before it reaches you.

Opening alerts

A rival’s breach, outage or backlash, with the move to make while the window is open.

Your watch terms

SOC 2, AI agents, a rival campaign: flagged the moment they appear anywhere.

Plays in motion

Named plays as they form: land-grab, downmarket, platform pivot and more.

A AsanaCustomers · 10 Oct

Added Aetna, FedEx and Royal Bank of Canada to its customer wall, with no removals.

See the evidenceMark not relevant

• CClickUp · News · 9 OctZoomInfo launched a native integration with ClickUp through GTM.AI, reported in three articles.
• JJira · News · 10 OctArticles said Atlassian cut 1,600 jobs as part of a strategic shift towards AI.

VectorPosition · in Vector and Sentinel

Where do we stand?

Your company measured like a competitor, on counts you can check, so you know where you lead and where you are exposed.

Standings

A league table on the measures you choose, with every number counted.

Face-off

You against one rival, front by front: lead, parity or lag, with the gap in numbers.

Messaging map

Every rival’s homepage line, word for word, and who just rewrote theirs.

See all 9 Vector features

You, measured

Your company tracked like a competitor, so every comparison already has you in it.

The gap you’re denying

What rivals can do that you can’t, backed by evidence.

The ground no one owns

The story everyone is telling, your wedge in it, and the position still open.

Price ladder

The real pricing ladder of your market, and where you sit on it.

Share of voice

Who is loudest in your market, and how that is shifting.

Where everyone sits

Each company’s market archetype, and why.

Vector · Standings

You’re 3rd of 7

Ranked on 6 measures you choose. Overall is the average place, so lower is better.

League table for Smartsheet and its six competitors, the 30 days to 18 October

#	Company	Overall
1	MMonday.com	2.00on 5 of 6
2	NNotion	2.67
3	SSmartsheetyou	3.00
4	AAsana	3.33
5	AAirtable	4.33
6	CClickUp	5.17
7	JJira	5.25on 4 of 6

SentinelStrategy · in Sentinel, and for 3 days in every trial

What should we do about it?

Sentinel reads every signal Scout and Vector collect and writes the answer, grounded in evidence and ready to brief a board.

Reports, battlecards and action plans

Board-ready, to PDF in one click. Battlecards grounded in the deals you win and lose.

War room

Test a move before you make it. Each rival is played out from its observed behaviour.

Grounded answers

Ask about your market; every answer cites real evidence from it.

See all 9 Sentinel features

Frameworks on demand

Threat 2x2s, prioritisation grids and more, built from your live signals.

A playbook for each rival

24 playbooks from Ries & Trout, Helmer, Christensen, Porter, Moore and more, matched to each competitor.

Stress-tested advice

Sentinel attacks its own recommendations before you see them.

Advice it keeps score of

Every recommendation becomes a call, judged against what the market did.

Your moves, measured

Log what you did, and Sentinel judges whether the market response says it worked.

Memory that compounds

Remembers your decisions, learns from its misses, and reads both into every answer.

C Playbook matched to ClickUpDefend · written 12 Oct

Ecosystem Lock-in

Make Smartsheet the structured-work data hub before ClickUp owns GTM context.

First move

Consider bidirectional Salesforce, ServiceNow, Jira, and Power BI syncs with Smartsheet as execution record.

What not to do

Don’t answer ClickUp by copying GTM.AI dependency.

A source counts where it exists: SEC filings only for public companies, app stores only for companies with apps. The app shows your coverage for each competitor.

What you’ll forward

Written for people who weren’t in the room. Every claim cites its source, so you can put your name to it.

S Smartsheet competitive briefing, week of 12 Oct12 to 18 Oct 2026 · Sent 12 Oct

Airtable, Jira and Monday.com all rewrote their homepage AI language on Oct. 12, turning “agents” from feature copy into the visible category frame for work management.

The lead

AAirtable · Website · 12 Oct

Airtable changed its hero headline from “Teams, workflows, and agents. All in one space.” to “Teams, workflows, agents — one space,” updated the hero subtext to put “agents included” in parentheses, added a “Try the template for free” CTA, and removed “Get in touch.”

What to watch next week

1Whether Airtable keeps the “Try the template for free” CTA live and routes it to an AI or agent-specific workflow template.

CBattlecard · for your sales team

Selling against ClickUp

Where you win 4Where you lose 4Objections 5

They say

“ClickUp can replace more tools for us.”

You say

That is exactly ClickUp’s pitch, and it may be right for broad team collaboration. Our recommendation is different: don’t make your PMO platform decision on who has the most adjacent apps; make it on whether leadership can see governed, structured work status across departments without rebuilding process discipline later.

Written 18 Aug · refresh it before a deal

Report · Positioning Audit

Claim the AI Control Plane

9 Oct · 11 claims · 23 sources

The market has shifted from feature pages to a narrative land grab: Airtable now says “Teams, workflows, agents — one space,” Asana is pushing “Agentic Work Management” and AI Teammates, Jira has moved to “teams and agents” with context/coordination/control, and Notion is being pulled into AI project management and custom agents.^1–4

The move I recommend

Control-Plane Positioning

Within 30 days, publish Airtable, Asana, Jira, Notion and ClickUp comparison pages that shift buying criteria to setup time, AI limits, security controls and migration steps, while moving top-line copy to “governed agentic work management for Operations, PMO and IT” and using Gartner as proof, not the primary wedge.

Real outputs for our example company, Smartsheet, shortened to fit. Smartsheet is not an OpsControl customer.

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