Privacy & Terms

1. Who we are

OpsControl is operated by OpsControl Ltd, a company registered in England and Wales (company number [COMPANY NUMBER], registered office [REGISTERED ADDRESS]). In these terms, "we", "us" and "OpsControl" mean OpsControl Ltd, and "you" means the business that holds the subscription.

These terms apply to businesses. The service is not offered to consumers, and consumer cancellation rights do not apply.

You can reach us at josh@opscontrol.co.

2. The service

OpsControl is a competitive intelligence platform. We monitor publicly available information about the competitors you name, interpret what changed, and present it to you through a web application, email, and downloadable reports.

The platform is sold in three cumulative tiers:

• Scout — continuous monitoring across 30+ public source types, a graded signal feed with evidence, and a weekly briefing.
• Vector — everything in Scout, plus positioning analysis: how you sit against each competitor, how that moves over time, capability and pricing comparison.
• Sentinel — everything in Vector, plus strategic analysis: recommended responses, battlecards, action plans and strategy reports.

Each subscription covers an agreed number of competitors. Additional competitors are charged separately.

We may add, change or withdraw individual features as the platform develops. We will not materially reduce the core capability of a tier you are paying for without telling you first.

3. Accounts, users and access

Access is granted to your business. You may invite colleagues from your organisation as additional users. You are responsible for everything done under your account, including by the people you invite.

Log-in links and credentials are personal to each user and must not be shared outside your organisation. You must tell us promptly if you believe an account has been accessed without authorisation.

You are responsible for the accuracy of the competitor list you configure, and for ensuring you are entitled to ask us to monitor those organisations.

4. Free trial

We offer a 14-day free trial. During the trial you have access to the tier you selected, subject to these terms.

Collection and analysis build up over the first days of a trial, so the platform has less to show you at the start than it will later. That is a property of how the service works, not a fault.

If you do not subscribe before the trial ends, access stops and we retain your data as described in section 21 unless you ask us to delete it sooner.

5. Fees, billing and price changes

Subscriptions are billed monthly in advance. Payment is taken by card through Stripe; we never see or store your full card details.

Published prices are Scout $299 (£229) per month, Vector $799 (£599) per month and Sentinel $1,999 (£1,499) per month, with additional competitors at $99 (£79) each per month. You are billed in the currency shown when you sign up: pounds in the UK, US dollars elsewhere. Founding-client and other agreed discounts apply for as long as we say they do at the point you subscribe.

Prices are exclusive of VAT, which is added where applicable. [VAT STATUS — confirm whether OpsControl Ltd is VAT registered and add the VAT number.]

We may change prices. We will give you at least 30 days' notice by email before a change affects you, and the new price applies from your next renewal after that notice. If you do not accept the change you may cancel before it takes effect.

If a payment fails we may retry it and may suspend access until it succeeds.

6. Term, cancellation and refunds

Your subscription renews automatically each month until cancelled. You may cancel at any time, in the app or by emailing josh@opscontrol.co. Cancellation takes effect at the end of the billing period you have already paid for, and you keep access until then.

Because the service is billed monthly and delivered continuously, we do not give partial refunds for unused time in a period. If something has genuinely gone wrong, tell us and we will deal with it fairly.

7. Acceptable use

Everything the platform produces is for your own internal business use. You may share it inside your organisation freely. You may not:

• resell, republish, syndicate or otherwise make the outputs available to third parties without our written permission;
• use the platform to build, train or benchmark a competing product or dataset;
• scrape, bulk-export or programmatically harvest the platform beyond any API we provide you;
• share access credentials outside your organisation, or attempt to access another customer's data;
• interfere with the platform's operation, security or availability, or attempt to circumvent usage limits;
• use the platform for anything unlawful, or to harass or target an individual.

Quoting a short extract in an internal document or a sales conversation is fine. Passing the product off as your own, or as a service you provide, is not.

8. Where the intelligence comes from

All competitive intelligence in OpsControl is collected from publicly accessible sources. These include:

• publicly indexed websites, product, changelog and pricing pages;
• public job listings and company career pages;
• news and press coverage;
• public reviews and community discussion (for example G2, Trustpilot, Reddit, Hacker News);
• public developer and distribution signals (for example public code repositories, app stores, published technology and certificate records);
• public company records, including funding, trademark and leadership announcements.

We do not access password-protected areas, private databases, or anything that requires circumventing an access control. We do not use non-public, confidential or proprietary information about the companies we monitor.

9. Automated analysis and its limits

OpsControl uses automated systems, including large language models, to interpret what it collects and to produce summaries, scores, comparisons and recommendations. Most of what you read in the platform is machine-generated rather than written by a person.

This has consequences you should hold in mind:

• Outputs can be incomplete, out of date, or wrong. We show the underlying evidence for a reason: check it before you act on something that matters.
• Scores, rankings and positioning are interpretive judgements produced from public signals. They are not statements of fact about another company.
• Nothing in the platform is legal, financial, investment or other professional advice.
• Decisions you take remain yours. We are not responsible for commercial outcomes that follow from them.

We do not use your data, your competitor list, or your outputs to train AI models, and we do not use them to inform any other customer's intelligence.

10. Your data, our platform, and the outputs

You keep ownership of everything you put into OpsControl: your account details, your competitor configuration, and any context or notes you add. You grant us the licence we need to host and process it in order to run the service for you.

We keep ownership of the platform itself: the software, the models and methods we apply, the source taxonomy, and the design.

As between you and us, the intelligence outputs generated for your account are yours to use for your business, subject to the acceptable use section above. We may use aggregated, de-identified operational statistics — volumes, timings, error rates and similar — to run and improve the service. That never includes your competitor list, your outputs, or anything identifying you.

11. Availability, support and changes

We aim to keep the platform available and collecting continuously, but we do not currently offer a contractual uptime guarantee or service credits. Collection runs on a cadence per source rather than in real time, so there is normally a delay between a competitor changing something and it appearing in your account.

Support is by email at josh@opscontrol.co. We aim to respond within two business days.

We may carry out maintenance, and may occasionally need to do so without notice to protect the service.

We may update these terms. Material changes will be sent to you by email at least 30 days before they take effect. Continuing to use the service after that constitutes acceptance; if you do not accept, you may cancel.

12. Suspension and termination

We may suspend or terminate access if you breach these terms, if payment fails and is not resolved, or if we are required to by law. Where it is reasonable to do so, we will warn you first and give you a chance to put it right.

We may also withdraw the service entirely on 30 days' notice, in which case we will refund any period you have paid for but not received.

13. Limitation of liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.

Subject to that, and because this is a business-to-business service:

• we are not liable for indirect or consequential loss, or for loss of profit, revenue, business, goodwill, anticipated savings, or data;
• we are not liable for commercial decisions taken on the basis of the platform's outputs, or for the accuracy or completeness of information published by third parties that we collect;
• our total liability to you for all claims arising in any 12-month period is limited to the fees you paid us in the 3 months before the claim arose.

The platform is provided on an "as is" basis. To the extent permitted by law we exclude implied warranties of merchantability, fitness for a particular purpose and non-infringement.

14. Confidentiality

Each of us may learn confidential information about the other. Neither of us will disclose it to anyone else, except to people who need it to deliver or use the service and who are under similar obligations, or where disclosure is required by law.

Your competitor list, your configuration and your outputs are treated as your confidential information.

15. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

If any part of these terms is found unenforceable, the rest continues to apply. If we do not enforce a right immediately, that is not a waiver of it.

16. Privacy: data we collect

We collect the minimum needed to run the service.

From customers and users

• Account information — name, company name, work email address, and role.
• Configuration — the competitors you ask us to monitor and any context you provide.
• Payment information — processed and held by Stripe. We store a customer reference and subscription status, never full card details.
• Usage data — which parts of the platform you use, and when, so we can operate and improve it.
• Content history — briefings, reports and other outputs generated for you, retained for your reference.
• Communication preferences — including unsubscribe status.

From visitors to this website

When you visit opscontrol.co we record the page visited, the referring page, any campaign parameters in the link you followed, your browser's user-agent string, and an anonymous visitor identifier that we store in your browser's local storage so we can tell a repeat visit from a new one. We use this to understand which channels bring people to the site.

Where you arrive from a link we sent you directly, that campaign parameter can associate the visit with you or your organisation. If you would rather we did not do that, clear your browser's site data for opscontrol.co, or email us and we will delete the records.

We do not use third-party advertising or cross-site tracking unless you accept the advertising cookies described under Cookies below, and we do not sell any of this.

The Monday market email

If you sign up to get a market read by email, we keep your email address, the market you chose, where on the site you signed up, and when you signed up and confirmed. We first send one email asking you to confirm. Nothing else is sent unless you click the link in it, and if you never do, we delete the sign-up after 30 days.

We use your address only to send that market's read each Monday, through Resend. Our lawful basis is your consent, which you can withdraw at any time with the one-click unsubscribe link in every email. After you unsubscribe we keep your address, the market and the date, so that we never email you about it again by mistake. Signing up does not create an OpsControl account or start a trial.

Cookies

This website sets one cookie of its own for visitors, and others only if you accept them.

• oc_consent, set by us when you answer the cookie banner. It records only whether you accepted or rejected the advertising cookies below, so we do not ask on every page. It is shared by opscontrol.co and api.opscontrol.co and lasts 180 days. It is strictly necessary to respect your choice.
• The anonymous visitor identifier described above is kept in your browser's local storage, not in a cookie, and is sent only to our own systems.
• Signing in to the platform sets a session cookie (ops_portal_session) that the service needs in order to work. It lasts up to 7 days.

Advertising cookies, only when you consent. When we run ads, a banner asks whether you accept cookies that measure them. Rejecting is as easy as accepting, and until you accept, none of the following loads. When you consent:

• Google Ads (Google): the Google tag sets cookies such as _gcl_au, and _gcl_aw when you arrived from one of our Google ads, so Google can tell us which of our ads led to a visit or a trial sign-up. We do not use them for personalised advertising. Google describes these cookies and how long they last at business.safety.google/adscookies (privacy policy).
• LinkedIn Insight Tag (LinkedIn): sets cookies such as li_fat_id and li_giant so LinkedIn can tell us which of our LinkedIn ads led to a visit or a trial sign-up. LinkedIn lists its cookies and how long they last in its cookie table (privacy policy).

What we see from Google and LinkedIn is reporting on our ads, such as clicks and sign-ups per campaign, not who you are.

You can change your mind at any time with Cookie settings in the footer of the pages that show the banner. Rejecting after you accepted removes those cookies from this site and stops the tags from loading. Our lawful basis for advertising cookies is your consent.

17. Privacy: how we use it

We use your data to operate the platform, deliver your intelligence, take payment, contact you about your account, provide support, and keep the service secure and working.

Our lawful bases under UK GDPR are:

• Contract — to provide the service you have subscribed to.
• Legitimate interests — to secure and improve the platform, understand how the website is used, and contact business prospects about a service relevant to their role. You can object to this at any time.
• Legal obligation — to keep financial records.

We do not sell, rent or share your personal data. We do not use your data to train AI models.

18. Sub-processors and international transfers

We use the following third parties to operate the service:

• Stripe — payment processing (privacy policy)
• Resend — transactional and briefing email delivery (privacy policy)
• OpenAI — AI-assisted signal interpretation and analysis, via their API, which is not used for model training (privacy policy)
• Anthropic — AI-assisted analysis, via their API, which is not used for model training (privacy policy)
• Railway — application and database hosting (privacy policy)
• Vercel — hosting for this website (privacy policy)
• Sentry — error monitoring, which may incidentally capture technical request data (privacy policy)

Some of these providers are based outside the UK, principally in the United States. Where personal data is transferred there, we rely on the transfer mechanisms in those providers' terms, including the UK International Data Transfer Addendum to the EU Standard Contractual Clauses.

We will update this list before adding a sub-processor that handles personal data. If you need advance notice of changes in writing, ask us.

19. Data protection roles

For your account and billing data, and for the website, we act as the data controller.

Where your configuration or context includes personal data — for example a named contact at a competitor, or notes you add that mention an individual — we act as a processor on your instructions. In that case we will process it only to provide the service, keep it confidential, apply the security measures described below, use only the sub-processors listed above, assist you with data subject requests so far as we reasonably can, and delete or return it on termination.

If you need a signed data processing agreement for your procurement process, email us and we will provide one.

20. Security

We protect the service with encryption in transit, access controls and authentication, isolation of each customer's data, restricted administrative access, and monitoring for errors and unusual activity.

No service can promise perfect security. If a personal data breach affects you, we will tell you without undue delay and give you what you need for your own reporting obligations.

21. Retention and deletion

We keep your data for as long as your subscription is active, and for up to 90 days after it ends so that you can reactivate without losing your history.

If you ask us to delete your account data we will do so within 30 days, except where we must keep records for legal or financial compliance — principally payment and invoicing records, which we keep for six years.

Website visit records are kept for 24 months.

To request deletion, email josh@opscontrol.co with the subject line "Data deletion request".

22. Your rights

Under UK and EU data protection law you have the right to access the personal data we hold about you, to have inaccurate data corrected, to have data erased, to restrict or object to processing, to data portability, and to withdraw consent where we relied on it.

To exercise any of these, email josh@opscontrol.co. We will respond within 30 days.

If you are not satisfied with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.

23. Email preferences

Briefings and other intelligence emails carry a one-click unsubscribe link. Using it stops those emails immediately, with no need to log in.

Unsubscribing from intelligence email does not cancel your subscription or affect billing — to cancel, see section 6. We will still send essential account and billing notices.

If you unsubscribe by mistake, reply to any earlier email and we will reinstate delivery.

24. Contact

For any questions about these terms or your data, contact us at: