Pricing
2 movesChanges seen on the public pricing pages.
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Message Prioritization capabilities added to Braze Pro tier.
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Everything in Braze Go, plus: removed from Braze Select tier. Everything in Braze Select, plus: removed from Braze Pro tier. Everything in Braze Pro, plus: removed from Braze Enterprise tier.
People
1 moveLeadership appointments and departures.
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Braze has appointed a new AI-Focused Product Chief.
In the news
9 movesCoverage in the press.
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Salesforce is set to acquire Braze for $5.66 billion, which is positioned as part of Salesforce's strategy to enhance its real-time marketing capabilities.
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Braze has introduced an AI tool that allows testing of customer mixes at scale, specifically targeting a billion customer combinations.
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Braze has introduced a new AI tool designed to test combinations of up to a billion customer mixes, as reported by IT Brief New Zealand.
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Braze announced the winners of the 2026 Torchie Awards.
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Braze signed a collaboration agreement with AWS to enhance their AI-powered customer engagement solutions. Additionally, they introduced new AI tools that allow marketers to utilize ChatGPT and Claude for decisioning and campaign quality assurance.
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Braze has expanded its AI capabilities from content creation to campaign operations, as reported in MarTech. Additionally, Braze is moving AI decisioning and governance closer to marketers, according to an article in Diginomica. The company also introduced the AI Success Manager role, detailed in Built In.
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Braze has been recognized as a leader in the 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs, marking the fourth consecutive year of this designation.
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Braze announced the Forge 2026 agenda, detailing the theme and speaker lineup for the event.
Show 1 more
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There was coverage of Braze's new AI-focused product chief and analysts expressing optimism about Braze's AI products in relation to their upcoming Q2 performance.
OpsControl is not affiliated with Braze. Summaries of public sources, linked where available.