Money and deals
7 movesFunding, acquisitions, deals and filings.
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Salesforce is acquiring Braze, a marketing platform, for $5.7 billion to enhance its capabilities in real-time customer engagement.
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Salesforce is acquiring Loops, a company focused on agentic analytics, to enhance its analytics capabilities. Additionally, Salesforce is set to acquire Listen Labs, a client research platform, although the deal value for this acquisition has not been disclosed.
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Salesforce will acquire Listen Labs for $2 billion, focusing on AI-powered context in customer feedback. Additionally, Salesforce completed the acquisition of Fin, although no deal value was provided for this transaction.
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Salesforce has acquired Fin, an AI customer service platform, for $3.6 billion.
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Salesforce led a $550 million Series C funding round for Wonderful, which achieved a $5 billion valuation.
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Salesforce raised its annual revenue forecasts multiple times across various articles, citing momentum from AI products. The company also reported a Q2 FY2027 earnings beat. Additionally, Salesforce expanded its AI partnership with Anthropic.
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Salesforce participated in a funding round for satellite startup Muon Space, contributing to a total of $250 million raised.
People
5 movesLeadership appointments and departures.
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Virginia Sharma has been appointed as Chief Marketing Officer for Salesforce's Missionforce, as reported in two articles.
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Jacqueline Cone has been appointed as Senior Vice President, Global Field Marketing at Salesforce. Additionally, Salesforce has launched the Claudeforce AI plugin in partnership with Anthropic. The company also hired new board members amid investor pressure for change.
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Erin Oles has been promoted to the role of President and Chief Marketing Officer at Salesforce.
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Salesforce hired a second sales leader from OpenAI.
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Miguel Milano was promoted to chief operating officer at Salesforce, as reported by multiple sources including CNBC and The Times of India. Additionally, Salesforce is cutting 59 jobs across its Seattle and Bellevue offices, and has hired an ex-Microsoft executive to lead Agentforce engineering amid other executive…
In the news
18 movesCoverage in the press.
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Salesforce introduced Koa Decisions, a new feature that includes support for image and audio, as reported by Unite.AI. Additionally, Salesforce acquired Cresta, a move mentioned in a deal dispatch article by Benzinga.
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Salesforce is set to acquire Rune Technologies to enhance its offerings in tactical edge logistics, as reported by Military.com. Additionally, Salesforce plans to acquire Cresta to bolster its AI voice agent capabilities, as mentioned in Barchart.com.
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Salesforce reported that its AI agents have generated $88 million in sales pipeline by reaching leads that its staff could not handle.
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Salesforce has launched a partner FDE program aimed at training AI agent experts in Korea. The company also introduced Launa-Omni, a voice model for real-time conversation.
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Salesforce CEO Marc Benioff announced a renaming of the company's biggest product shortly after a government-related event. Additionally, Salesforce has been mentioned in the context of a partnership for a new initiative called Storefront Next.
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Salesforce announced a revenue target of over $63 billion for fiscal 2030, which is higher than analysts' expectations.
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Salesforce introduced a new product named Legora aimed at legal functions, as reported by Artificial Lawyer. Additionally, Salesforce unveiled AIforce, with CEO Marc Benioff making comments regarding competition with Microsoft, as noted by thestreet.com.
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Salesforce suffered a global outage just as its Dreamforce conference began. Additionally, Salesforce researchers reported a significant improvement in an AI agent's task completion rate, increasing from 43.5% to 93% without modifying the model.
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Salesforce introduced the Enterprise AI Harness and AI Control Plane, as reported by SiliconANGLE. The company is also dropping the 'Agentforce' branding from some products, as mentioned in The Information.
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There was a notable departure of Pravar Gautam from Salesforce after one year.
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Salesforce announced a $166 million investment in HiBob, an Israeli HR tech company, which is now valued at $3.2 billion. Additionally, Salesforce introduced new editions that bundle various services aimed at business transformation.
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Salesforce introduced new AI document tools designed for regulated workflows.
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Salesforce's Agentforce and Data 360 annual recurring revenue (ARR) increased by over 200%.
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Salesforce has reported a dent in its profit margin guidance due to what they describe as an 'addiction' to Claude.
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Salesforce and Anthropic have announced a collaboration named Claudeforce, which aims to combine AI technology with Salesforce's CRM solutions.
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Salesforce integrated its entire CRM into Claude. Additionally, Salesforce and Anthropic launched the Claudeforce AI sales plugin, which enhances their sales capabilities with AI technology.
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Salesforce introduced a new feature called 'Slack Code: Agentic Coding for Teams,' which was detailed in a press release.
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Salesforce is laying off 59 employees in Seattle and Bellevue, and additional layoffs are occurring in San Francisco.
OpsControl is not affiliated with Salesforce. Summaries of public sources, linked where available.